Turning health tech innovations into scalable market success

We understand your domain and know your client.

Healthscape Design is founded by designers, market researchers, and strategists specialised in digital health, consumer behaviour and global healthcare markets.

We help health tech ventures explore market opportunities, drive innovation, design digital products people love, build impactful brands, validate them globally, and launch succesfully.

Some of our reference cases. Contact us to see more!

OUR DESIGN PROCESS

Human-centric approach
powered by artificial intelligence

Explore.

With our global partners, we uncover key market insights—trends, needs, taboos, tech specs, and economics—to guide your go-to-market strategy. We analyze competitors, segment markets, and map the healthcare payer landscape to reveal your white space. No more guesswork! We craft pricing strategies and revenue models based on your cost structure and validated payer insights.

  • Customer insight studies (B2B & B2C), incl. behavioral / emotional intelligence studies, service design methods

  • Customer / user segmentation

  • Competitor analysis: market share, messaging & positioning

  • Market insight with global perspective (incl. market size, pricing, business models, ecosystems, reinbursement…)

Create.

We design user experiences that align with your customers' behavior and the healthcare landscape, making your solution easy to buy and use. With compelling messaging, standout visuals, and a strong brand identity, we ensure every touchpoint—from logos to websites and product interfaces—is clear, engaging, and seamlessly integrated.

  • Customer / user experience (care pathways design, digital concepts)

  • Brand concepts: story, messaging, tone-of-voice, visual elements

  • Digital product / service design: User interface, platforms, software development (with our partners)

  • Package design

Validate.

Once we’ve shaped positioning, pricing, and concepts, it’s time to validate them with real customers. Using surveys, crowdfunding, focus groups, and global networks, we connect with your B2B or B2C audience—turning validation into pilot marketing. The real-world data gathered strengthens your market strategy, giving you solid proof for investors and partners.

  • User / customer / payer / decision maker insight: surveys, interviews, focus groups

  • Test marketing / crowdfunding campaigns

  • Concept AB testing, smoke tests

  • UX / usability testing

  • Trial participant recruitment

Launch.

With your strategy, brand, and market validation in place, it’s time to launch! We support your presence across social media, online platforms, media, and events. From crafting channel strategies to creating marketing materials, we ensure you reach your audience in the right markets. When needed, we provide guidelines for your local partners to ensure smooth execution.

  • Demo material: videos, presentations, websites, mock-up images

  • Social media channels

  • Online marketing (some, SEM)

  • Influencers, PR & media strategy

  • Newsletters

  • Expo / event materials

  • Media / marketing budgeting

Some health brands we have worked with

Contact Us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!

We help you design a product, a brand or a user experience grounded in customer insight.

According to our survey for Northern European health tech companies — most of them startups operating in B2B or B2B2C markets (79%) — three out of four were not fully confident in their market knowledge, and 88% lacked full confidence in their design choices.

The survey reveals that startups struggle most with optimal pricing (39%), confidence in selecting the right marketing channels (39%) and understanding the target audience messaging preferences (33%). These represent critical growth barriers, as they impact both customer acquisition and revenue optimization.

No worries — we know how to reach these target groups and how to turn market validation activities into effective marketing campaigns.

“Do you know which benefits of your product or service are the most important to insurance companies, distributors, employers, governmental organizations, or NGOs?”

“Do you know which benefits of your product or service are the most important for hospitals or clinicians?”

Hypothesis drives the reality of early health tech ventures

Nearly half of the responses fall into the "hypothesis needing validation" category — showing that many health tech startups still rely on assumptions over evidence. This marks a critical challenge in shifting from assumption-based to evidence-based decision-making.