Turning Health Tech Innovations Into Scalable Market Success

Human-centric approach, supported by latest AI design tools.

We Understand Your Domain And Know Your Client.

We are a design agency focusing on helping health tech ventures – especially start-ups – to explore market opportunities, drive innovation, design digital products people love, build impactful brands, validate them globally, and launch succesfully.

For each project we gather a team of senior level professionals from our network: designers, market researchers, and strategists specialised in digital health, consumer behaviour and global healthcare markets. You only pay for this expertise, not middle-management layers or large office spaces. With AI-powered design tools we can create big impact with very small resources.

Some references from our senior level strategy & design team. Click the images to see more or contact us to hear more about our contribution!

BUSINESS STRATEGY | SERVICE DESIGN | BRANDING | DESIGN | UX | SALES TOOLS | MARKET RESEARCH | COMMUNICATIONS | DIGITAL PRODUCT DEVELOPMENT | AI ASSISTED DESIGN TOOLS | CONCEPT VALIDATION

BUSINESS STRATEGY | SERVICE DESIGN | BRANDING | DESIGN | UX | SALES TOOLS | MARKET RESEARCH | COMMUNICATIONS | DIGITAL PRODUCT DEVELOPMENT | AI ASSISTED DESIGN TOOLS | CONCEPT VALIDATION

Some Health Brands We Have Worked With

OUR DESIGN PROCESS: PICK THE PARTS THAT MEET YOUR NEEDS

Human-centric Approach
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Explore.

With our global partners, we uncover key market insights—trends, needs, taboos, tech specs, and economics—to guide your go-to-market strategy. We analyze competitors, segment markets, and map the healthcare payer landscape to reveal your white space. No more guesswork! We craft pricing strategies and revenue models based on your cost structure and validated payer insights.

  • Customer insight studies (B2B & B2C), incl. behavioral / emotional intelligence studies, service design methods

  • Customer / user segmentation

  • Competitor analysis: market share, messaging & positioning

  • Market insight with global perspective (incl. market size, pricing, business models, ecosystems, reinbursement…)

Create.

We design user experiences that align with your customers' behavior and the healthcare landscape, making your solution easy to buy and use. With compelling messaging, standout visuals, and a strong brand identity, we ensure every touchpoint—from logos to websites and product interfaces—is clear, engaging, and seamlessly integrated.

  • Customer / user experience (care pathways design, digital concepts)

  • Brand concepts: story, messaging, tone-of-voice, visual elements

  • Digital product / service design: User interface, platforms, software development (with our partners)

  • Package design

  • Industrial design (in collaboration with our partners)

Validate.

Once we’ve shaped positioning, pricing, and concepts, it’s time to validate them with real customers. Using surveys, crowdfunding, focus groups, and global networks, we connect with your B2B or B2C audience—turning validation into pilot marketing. The real-world data gathered strengthens your market strategy, giving you solid proof for investors and partners.

  • User / customer / payer / decision maker insight: surveys, interviews, focus groups

  • Test marketing / crowdfunding campaigns

  • Concept AB testing, smoke tests

  • UX / usability testing

  • Trial participant recruitment

  • Crowd funding / Crowd investing

  • Help with clinical trials (planning, recruitment)

We did a survey among health tech founders. Very few of them had validated their unique selling point with their B2B or B2G customers.

READ MORE HERE

Launch.

With your strategy, brand, and market validation in place, it’s time to launch! We support your presence across social media, online platforms, media, and events. From crafting channel strategies to creating marketing materials, we ensure you reach your audience in the right markets. When needed, we provide guidelines for your local partners to ensure smooth execution.

  • Demo material: videos, presentations, websites, mock-up images

  • Social media channels

  • Online marketing (some, SEM)

  • Influencers, PR & media strategy

  • Newsletters

  • Expo / event materials

  • Media / marketing budgeting

Contact Us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!